Your Guide to Premier League APIs
So you want to begin, or continue, to associate your business brand with the Premier Leagues of the world, but maybe you’re not sure how to go about it or simply need something seamless so you can get back to other aspects of your brand.
If you’ve got a website ready to go or in the works, we’ve got 3 letters that will be your business’ online best friend; A-P-I.
What is an API?
An Application Programming Interface, an API is like a techy box full of internal communications, tools and pre-made arrangements that can help provide information to your website without you needing to input or update it yourself! Like, sports scores and stats, for instance.
What Premier League APIs do you offer?
Live Score API can currently provide APIs for many premier leagues including the following ones:
English Premier League
A Brief History: The English Premier League, commonly referred to as the EPL or simply the Premier League, has been home to top-tier English matches since 1992. It is also the most-viewed professional sports league in not only football or England but the entire world.
Viewership: In the 2019-2020 season, an average of 462,000+ viewers would tune in to English Premier League matches, attracting 10 unique million viewers throughout the season. The median age of an EPL viewer is 43 years old.
English Premier League Teams & Locations: Manchester City (East Manchester), Manchester United (Old Trafford, Greater Manchester), Chelsea FC (Fulham, West London), Liverpool FC (Liverpool), Tottenham Hotspur (Tottenham, London), Arsenal FC (Islington, London), Leicester FC (Leicester, East Midlands), Everton FC, Aston Villa (Aston, Birmingham), Wolverhampton Wanderers (Wolverhampton, West Midlands), West Ham United (Stratford, East London), Leeds United (Leeds, West Yorkshire), Brighton & Hove Albion (Falmer, Brighton & Hove), Southampton FC (Southampton, Hampshire), Crystal Palace (Selhurst, Borough of Croydon, South London), Newcastle United (Newcastle upon Tyne), Brentford FC (Brentford, West London), Norwich City (Norwich, Norfolk), Watford FC (Watford, Hertfordshire) and Burnley FC (Burnley, Lancashire).
Data for English competitions is also available including, but not limited to, FA Cup, EFL Cup, League1, League2 and the EPL Championship.
Fun Fact: When shown on a “top searched by country” map, Manchester United, Chelsea and Arsenal are the top 3 most Googled English Premier League teams across the globe.
Indian Super League
A Brief History: Launched in 2013, hosting its first season in 2014, the Indian Super League is the highest-tiered football competition in India, not to be confused with the Indian Premier League which is affiliated with the game of cricket. The Indian Super League’s seasons run from November to March with winners eventually facing off for the AFC Champions League competitions.
Viewership: In the first two weeks of the 2021 season, there were 105 million viewers of the Indian Premier League over 17 matches.
Indian Super League Teams: ATK Mohun Bagan (Kolkata), Bengaluru (Bangalore), Chennaiyin (Chennai), SC East Bengal (Kolkata), Goa (Margao), Hyderabad, Jamshedpur, Kerala Blasters, Mumbai City, NorthEast United (Guwahati) and Odisha (Bhubaneswar).
For additional Indian football coverage, Live Score API also provides APIs for the I-League.
Egyptian Premier League
A Brief History: Hosting matches from August until May, the Egypt Premier League has been in action since 1948 and for the 2021-2021 season was Africa’s 2nd top-ranked soccer league by the Confederation of African Football. Cups competed for by league teams include the Egypt Cup (Domestic), the Egypt Super Cup (Domestic), the CAF Confederation Cup (International) and the CAF Champions League (International).
Egyptian Premier League Teams: El Ahly Cairo (Al Ahly WE Stadium, Cairo), Pyramids FC (30 June Stadium, Cairo), Zamalek SC (Cairo International Stadium, Cairo), Future FC (Al Salam Stadium, Cairo), Ismaily SC (Ismaïlia), Tala’ea El Gaish (Gehaz El Reyada Stadium, Cairo), El Masry SC (Port Said), Cleopatra FC (Giza), Smouha SC (Smouha, Alexandria), El Mokawloon SC (Nasr City, Cairo), Pharco FC (El Geish Stadium, Alexandria), Enppi SC (Petro Sport Stadium, Cairo), Ittihad Alexandria (Alexandria Stadium, Alexandria), El Gouna FC (El Gouna, Hurghada), El Ahly (Al Ahly WE Stadium, Cairo), Ghazl Mahalla (El Mahalla El Kubra), Eastern Company SC (Eastern Company Stadium, Cairo), National Bank of Egypt (National Bank of Egypt Stadium).
Fun Fact: The collective worth of all clubs in the Egypt Premier League is 145.43 million euros.
What will Premier League APIs deliver to my website?
Currently, programmable updates include live scores, history, fixtures, standings and more.
What are the advantages of aligning my business or brand with the English Premier League, the Egyptian Premier League or others?
By integrating football and its APIs into your business’s digital presence, you’re tapping into existing wide audiences of many ages, locations, interests and other demographics. When done properly, sharing consumers’ personal interests adds a humanising aspect to one’s brand, creating an easier path for consumers to align themselves with your brand.
This integration and alignment should have some consistency and permanence, however, to not look like you’re joining the crowd in a way sports fans would see as “bandwagoning” or “glory hunting.”
Widening your digital marketing to include a football API also creates opportunities for additional community outreach and promotional opportunities in other aspects of your business. These can include game-day events, season-wide, game-day or single team-related promotions, features and specials, sports sponsorships, simplified fan engagement and more.
We also encourage businesses to partake in football API given that many countries are currently active in a lead-up mode for the upcoming World Cup taking place in Qatar from November 21 to December 18, 2022. World Cup Qualifier matches are currently taking place at this time of writing. Ask Live Score API for API details or check our World Cup API.
World Cup API us programmed with the same offerings as thePremier League API PLUS disciplinaries, country flags and more.
What other league-based or competition-based APIs do you offer?
For the full list of our competitions support through the API click here.